Photography is among the highest paying professions and this has attracted a lot of people in it. But not everyone who ventures in the photography business comes out successful. A photographer needs to be passionate, patient and willing to learn. If you have some creativity in photography, then you might probably want to start your own business. Here are some of the tips you can apply to ensure your photography business success.
Select a niche
Focusing on a particular niche can be an added advantage to a photographer. Photographers who specialize make more profits. By specializing, you can become an expert in the niche, attract more clients and increase your revenue in the long run.
Have some photography skills
You want to start a photography business, but how prepared are you? If you choose photography as your profession then you need to give it the seriousness it deserves. You should be good enough to deliver as per your clients expectations. If you ever attended a photography class, then you are good to go. But if you got no skills yet, then don’t worry; it is never too late to;
Find a tutor
Find a photography expert and learn from him. An expert will teach you some photography basics and you can also work for him as you learn.
Research on photography
Do some online research about photography; what it takes to be a professional photographer, the dos and don’ts on your photography business and the equipment you will need to start the business.
If you already have a camera, then you can practice with your friends and family. Take photos of them and ask for their views on the snapshots. The more they correct you the more you will learn. You can do this until you perfect your skills
Have a business plan
After you have polished your photography skills, then it is time for you to plan for your business. A business plan is actually a guide to help you organize your thoughts on paper. It describes what your business is all about and how profitable it is going to be for you. Your business plan should be inclusive of;
Name of your business
Select a name that you want your brand to be identified with. It should not be too ambiguous and should also be simple for people to easily remember.
Among the questions that your business plan should answer include;
- How much money do you want to invest in the business?
- What is your current financial position?
- What are your profit expectations?
- Which strategies will you use to market your brand?
- How are you going to advertise your job to attract clients?
Your starting capital should come from your personal savings, loans from banks, donations from friends and family or any other relevant source you may fit. Here’s some info on just how much you might need.
What are the risks that your business will be exposed to?
In every successful business, you need to be prepared to take some risks. Basically all decisions you make concerning your business revolve around taking risks (including your decision to start the business). These risks include your competitors, the type of labor force you hire, unforeseen economic events or your business location
Purchase or hire equipment
Depending on your choice, you need to buy or hire the equipment you need for your business. The most important equipment you need include;
- Camera: for a starter, you will be better off starting your business with just one camera but often professional photographers will have more than one so they don’t have to constantly switch lenses.
- A Tripod: you need a tripod that to keep your camera steady. Tripods range in size from a few inches to more than 6 feet tall, depending on the amount you have
- Lighting equipment: You might require artificial lighting in your business location, either a strobe flash, remote- firing flash or a stationary lighting system
- Editing software
What you need to know when starting out your photography business
A successful business does not just grow overnight. You need to be patient and learn from your mistakes. It takes time for you to;
- Be good at photography
- Stabilize your business and have reliable clients
- It also takes time for your business to grow
Clients are your greatest assets
In your photography career you need to focus on people. The way you treat your clients determines the success or failure of your business. Handle every client with care (you never know who your client is), don’t make promises you can’t keep and deliver quality services. Accept the corrections your clients notice in your work and eventually you will see your business grow.
Your personal brand communicates who you are and it can also market your business in some way, when it comes to naming your business, create something unique that will help your business stand out from other photography businesses
It is not only about photography
Yes, you have the photography skills. But then there are other duties that await you. In photography, you are not only a photographer but a CEO, marketer, social media expert, treasurer, secretary and any other title that can come with time. In this case you have to know how to manage your time well to fit in all these positions. Having good organizational skills is important too.
Also published on Medium.